Booked Solid: One Pro’s Secret to a Full Pilates Schedule
Pro Pilates Feature: Kierstin Elliott
How This Pilates Pro Built a Waitlist Doing What She Loves
Everyone dreams of having a waitlist of clients they actually love working with — but few manage to build it. NYC-based Pilates instructor Kierstin Elliott has done just that, growing a thriving private practice.
Her story is proof that building a sustainable, independent business doesn’t require paid ads or luck — just trust, community, finding a great Pilates studio for rent, and showing up consistently. We chatted w/ Kierstin to hear how she did it. Read on!
From Dance Floors to Pilates Studios
Kierstin first discovered Pilates while studying dance in college. “I knew I wanted to teach while auditioning in NYC,” she says. When she eventually transitioned out of performing, she deepened her expertise — earning certifications in prenatal, postpartum, and pelvic floor dysfunction. That specialization gave her a unique voice in a crowded field. But even so, her client base spans all kinds of bodies and goals — dancers, new moms, office workers, and weekend athletes alike.
“I think my dance background helps me connect with clients as movers, not just as patients or fitness clients.”
Building a Waitlist, One Referral at a Time
When asked how she first built a full private practice, Kierstin kept it simple:
“It’s all word of mouth and referrals from current clients. Also gaining traction in a specific building’s gym.”
Kierstin’s answer underscores the power of consolidating to deepen roots and relationships - such as by anchoring at a Pilates studio for rent like Arrive, in a particular neighborhood, or at a residential gym.
Consistency — for Kierstin, teaching in a dedicated Pilates studio — helped build long-term relationships. Many of her clients have been training with her for over a decade.
“My first private client came through another Pilates instructor friend — and we’re still working together 10 years later.”
Why Authentic Branding Works
Kierstin doesn’t rely on complicated marketing funnels or constant social posting. Instead, she focuses on how she makes clients feel.
“I have a simple elevator pitch about my background and specialties — then we meet, and I let the work speak for itself.”
Her brand blends anatomy, performance, and compassion. It’s a quiet confidence that resonates with clients looking for more than just another session — they want an experience.
That approach is part of what makes shared spaces like Arrive so valuable, especially for independent pros like Kierstin: it gives them the environment and flexibility to grow organically while keeping their authentic voice intact.
Lessons from 15 Years of Teaching
Find your style and own it. “It becomes your brand, and your confidence grows with experience.”
You can’t please everyone. “Personality match is huge. You won’t be the right fit for every client — and that’s okay.”
Know your worth. “I undercharged for too long. Once you understand your market and your specialties, set a competitive rate and stick with it.”
These are the seemingly small mindset shifts that add up to separate successful Pros from hobbyists — especially as independent renters in NYC, which can often feel isolating or lacking in community.
Last, Kierstin also shared that she is entering an exciting new chapter: she’s pregnant and excited for the future!
“I’m thrilled for this next stage of life — in every way.”
Her story captures what’s possible when you combine passion with professionalism: a full calendar, a loyal client base, and a practice built on genuine connection.
Interested in building your own thriving practice?
Explore flexible Pilates and wellness studios for rent in NYC at Arrive — where independent professionals grow together.