Are you showing up?
Consitency is arguably THE thing that drives results for your clients and patients as an independent fitness and wellness professional, yet might be the thing that you’re failing at in your business.
None of us is a machine, but in the AI age our tools and technology increasingly are - and our mindsets and culture can sometimes demand that we think and respond with our attention LIKE a machine (for a deeper dive on “attention” check out this insightful OpEd on the Battle over Attention in the NYT. ). Even at a Pilates studio for rent as private trainer, being present can feel elusive.
Physioligically our brains are hard-wired to seek comfort and stability. Every expert independent personal trainer who rents space knows this when thinking about calories in and calories out - we crave the status quo, and plateaus are an inevitable part of the human experience - useful, in fact, for daily function. UNLESS, however, it is change that you seek - then the dread of the word ‘plateua’ creeps in.
It is no wonder, then, that brands which are SUPER consistent are winning - think starbucks, sunday church, tying your shoes, brushing your teeth. But, even in a wellness rental space, those players tend to be large corporate entities, and in the boutique fitness space - which has won market share for community, reliability and individuation - a “waffle maker” approach to customer experience can feel at odds w/ a more human approach.
How do you, then, for example, if you need a physical therapy treatment room for rent, build a compelling brand for your biz, one that is consistent and reliable to your customers, WITHOUT losing the human touch?
Let’s dive in!
What is NOT consistent:
changing schedules every week (too much work, devalues consistency, distracting)
pricing that promotes one-offs
changing the program every session
too many communication channels - are you going to talk via text, email, IG DM, phone or…?!
What consistency DOES look like:
not getting spread too thin
prioritizing high-value items
routine, accountability, habits
consistency is not at odds with flexiblity, they were in tandem, ying/yang.
commitment, packages of sessions, memberships
The EXTERNAL value to your clients:
consistency drives results
it builds trust
peace of mine
reliable brand reputation
ease of referrals due to the trust, reliability.
grounded experience
The INTERNAL value to you:
less time distracted
more time on what matters
reduced context switching
more money due to time efficiencies
more bandwidth for engaged connections
increased flexibility to play and roll with things as they come up
Time and time again, we’ve seen expert fitness and wellness professionals exhale - literally- once a commitment is made. Whether their client is buying a 20pack, they rent a clinic room full-time, or block off a consistent schedule they can rely on for the year. Using a massage room for rent is one thing, but leveraging a smart and strategic approach as fitness / wellness pro can unlock your private practice - and your enjoyment of it!
Practicing what we preach: we have consistent recurring events to help independent pros grow their business, monthly Arrive Hive gatherings, Team meetings, etc.
What are some things you can do, consistently, to grow your business?